The weepy Weeble might have something to really cry about according to the ratings chart worked up by TVByTheNumbers.
Beck has literally gone off the cliff by media standards, plummeting 24% compared to his viewership in October 2009. Put this into perspective. Here’s the man who is trying to claim the crown of the most influential political commentator in American media, and he loses 24% of his audience in the month before the 2010 mid-term elections. Holy Mormon Juice, Batboy, WTF is up with THAT?
In the important 25-54 demographic, the money pot for cable news, Beck did even worse. His ratings dropped 28% for that demographic in the same comparative months. That’s approaching 1/3 of his audience, for those of you who think better in fractions.
So far I haven’t read any theories on why the creepy little goofball would be plummeting like cow flop, but I will stick my neck out and offer a couple of explanations. First off, the man is OCD and ADD at the same time. The OCD makes his show a one-trick pony of crackpot conspiracy theories that haven’t panned out, haven’t got a shred of reality attached to them, and don’t either enlighten or entertain you. If you are constantly being scared, told that there is a meta-plan to imprison you and take away your money, and the only way you can fight it is to buy Beck’s dubious books and Goldline products, sooner or later this is going to drive some of the viewers away. Glenn, I hate to say it, but you’re going to need a new crisis to save your career.
The ADD part of it was evidenced by the 8-28 Rally, where Mormon Beck lined the stage with right wing nutjob preachers and tried to claim the title of grand Poobah of the unified movement to take back America by asserting religion. WTF? Glenn, I don’t think you’ve thought that one through very well. People might get dewey-eyed and huggy when they’re standing there on the Mall being told that God and Jesus and Moroni are all about what it’s all about. But the TeaBaggers whom Glenn organized behind the 9.12 Project (“Oh, let’s remember how we felt so patriotic and unified the day after 37oo people got killed by 19 towelhead terrorists”) have something else on their mind. The TeaBaggers want political blood, they want guns, retribution, revenge, and the end to fluoridation. They got thrown off the bus on 8-28 and actually blown off on 9.12. So there goes that. I was planning to write about that amazing ego of Beck to think he can just whip people up into a frenzy and then expect them to stay fired up for a year just at the mention of his name. It’s almost as if he’s starting to believe his own press. Reality Check for Glenn: a movement is something that you nurture, it takes stroking, supportive words, and most of all you can’t just IGNORE it a year after your first big rally (which you failed to attend, too). I think Obama just learned a lesson about that, didn’t he?
So, there you have it, my analysis of Glenn’s ratings FAIL. I can just hardly wait until the news comes out that he’s been having a homosexual affair with his radio producer for years. You know something like that is coming down the pike.
There is plenty of speculation that due to Beck’s longstanding feuds with other staff (O’Reilly, Hannity, and probably everyone he comes into contact with), his poor ratings, and his lack of revenue due to the Beck Boycott, Rupert Murdoch might be coming to the realization that it’s time to cut Beck loose. At this time the rationale for keeping Beck in his time slot is not direct revenue; it’s because he attracts the pointy-headed freaks that will watch the shows following his show. If that keeps dropping, and there’s no reason why it shouldn’t, Beck is finished. It’s just a matter of time.